Legal

Privacy Policy

How LocalCatalyst handles your data and protects customer information.

Last Updated: February 28, 2026

Introduction

LocalCatalyst.ai ("LocalCatalyst," "we," "us," or "our") operates the website https://localcatalyst.ai and provides AI-powered local SEO services to businesses. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our services, or otherwise interact with us. By accessing or using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our website or services.

Information We Collect

Information You Provide Directly

When you contact us, purchase services, create an account, or otherwise interact with us, we may collect:

  • Contact Information: Name, email address, phone number, business name, and business address.
  • Business Information: Industry, website URL, service areas, Google Business Profile details, and marketing goals.
  • Payment Information: Billing address and payment method details. Payment processing is handled securely by third-party processors (such as Stripe or WooCommerce Payments). We do not store your full credit card number on our servers.
  • Account Credentials: Username and password if you create an account on our client dashboard.
  • Communications: Information you include in emails, contact form submissions, support requests, and other correspondence with us.
  • Website Access Credentials: If you provide us with access to your website, Google Business Profile, Google Analytics, Google Search Console, or other platforms in connection with our services, we collect those credentials or access tokens solely to deliver the services you have requested.

Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information:

  • Device and Browser Information: IP address, browser type and version, operating system, device type, and screen resolution.
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring URLs, and search terms that brought you to our site.
  • Location Data: Approximate geographic location based on your IP address.
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity. See the "Cookies and Tracking Technologies" section below for details.

Information from Third-Party Sources

We may receive information about you from third-party platforms and services, including:

  • Analytics Providers: Google Analytics provides us with aggregated website traffic and user behavior data.
  • Advertising Platforms: Facebook (Meta) and Google Ads may provide conversion and audience data related to our advertising campaigns.
  • Social Media: If you interact with our social media accounts, we may receive publicly available profile information.
  • Referral Partners: Business partners or referral sources may share your contact information with your consent.

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

  • Provide, manage, and deliver the SEO services you purchase, including topical maps, SEO audits, content creation, Google Business Profile optimization, citation building, and schema markup implementation.
  • Communicate with you about your campaigns, deliverables, and results.
  • Process payments and issue invoices.
  • Provide customer support and respond to your inquiries.

Improvement and Development

  • Analyze website usage to improve our website design, user experience, and service offerings.
  • Develop and refine our SEO methodologies and AI-powered tools.
  • Monitor and improve the performance of our systems.

Communications

  • Send you campaign reports, performance updates, and service-related notifications.
  • Send marketing emails, newsletters, and educational content about SEO (with your consent, where required by law).
  • Notify you about changes to our services, pricing, or policies.

Marketing and Advertising

  • Deliver targeted advertisements through platforms like Google Ads and Facebook Ads.
  • Measure and analyze the effectiveness of our marketing campaigns.
  • Create custom and lookalike audiences for advertising purposes.

Legal and Security

  • Comply with applicable laws, regulations, and legal processes.
  • Protect our rights, property, and safety, and those of our clients and users.
  • Detect and prevent fraud, abuse, or security incidents.
  • Enforce our Terms of Service and other agreements.

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

  • Web Hosting: Cloudways and DigitalOcean for website hosting and infrastructure.
  • Payment Processing: WooCommerce Payments, Stripe, and/or PayPal for secure payment processing.
  • Email and Communication: Email marketing platforms for sending newsletters and transactional emails.
  • Analytics: Google Analytics for website traffic analysis.
  • Advertising: Meta (Facebook) Pixel and Google Ads for ad targeting and conversion tracking.
  • SEO Tools: SE Ranking, BrightLocal, and similar platforms used to deliver our services.

These providers are contractually obligated to use your information only for the purposes we specify and to protect it in accordance with applicable law.

Business Transfers

If LocalCatalyst is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your information.

Legal Obligations

We may disclose your information when we believe in good faith that disclosure is necessary to comply with applicable law, legal process, or government requests; protect our rights or safety; prevent fraud; or enforce our agreements.

With Your Consent

We may share your information with third parties when you provide explicit consent to do so.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences, understand how you use the site, and deliver relevant advertising.

Cookies We Use

  • Essential Cookies: Required for basic website functionality, including session management and security. These cannot be disabled.
  • Analytics Cookies: Google Analytics cookies help us understand how visitors interact with our website, including pages visited, time on site, and traffic sources. Google Analytics uses cookies such as _ga, _ga_*, and _gid.
  • Advertising Cookies: Meta (Facebook) Pixel tracks conversions from our Facebook ads, builds targeted audiences, and enables remarketing. Google Ads cookies may be used for similar purposes.
  • Preference Cookies: Remember your settings such as language or region preferences.

Managing Cookies

You can manage cookie preferences through your browser settings. Most browsers allow you to block all cookies, accept only first-party cookies, or delete cookies after each browsing session. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Please note that disabling cookies may affect certain features of our website. For more information about cookies, visit www.allaboutcookies.org.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law:

  • Client Service Data: Retained for the duration of our service relationship and up to 7 years after termination for legal, tax, and accounting purposes.
  • Marketing Contacts: Retained until you unsubscribe or request deletion.
  • Website Analytics: Google Analytics data is retained for up to 26 months.
  • Payment Records: Retained as required by applicable tax and financial regulations.

When personal information is no longer needed, we securely delete or anonymize it.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and regular security reviews.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your account or information has been compromised, please contact us immediately.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

General Rights

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to legal exceptions.
  • Portability: Request your data in a structured, machine-readable format.
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us directly.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of your personal information.
  • The right to opt out of the sale or sharing of your personal information. We do not sell personal information.
  • The right to non-discrimination for exercising your privacy rights.
  • The right to correct inaccurate personal information.
  • The right to limit the use of sensitive personal information.

To exercise these rights, contact us at support@localcatalyst.ai. We will respond to verifiable requests within 45 days.

European Residents (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, erase, restrict processing, data portability, object to processing, and withdraw consent. To exercise these rights, contact us at support@localcatalyst.ai.

Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. Our website does not currently respond to DNT signals, as there is no industry-standard protocol for compliance.

Third-Party Links

Our website may contain links to third-party websites, tools, or services that are not operated or controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website and services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal information from children under the age of 16 (or the applicable age in your jurisdiction). If we learn that we have collected information from a child, we will promptly delete it. If you believe a child has provided us with personal information, please contact us at support@localcatalyst.ai.

International Data Transfers

Our servers and service providers are primarily located in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries that may have different data protection laws than your jurisdiction. By using our services, you consent to such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by posting a prominent notice on our website.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

LocalCatalyst.ai
Email: support@localcatalyst.ai
Phone: +1 (281) 674-5311
Website: https://localcatalyst.ai/contact/