Challenge
Multiple practice locations shared near-duplicate positioning, weakening relevance and confusing local intent.
Strategy
Differentiate each location by service cluster, align category emphasis by site, and rebuild review prompts around high-value procedures.
Execution
- Mapped procedure intent by location and restructured page ownership by clinic.
- Reworked GBP service descriptions and category focus for each office.
- Implemented a post-visit review workflow tied to treatment-specific outcomes.
Results
Each location gained clearer topical ownership and stronger conversion quality from local search.
Qualified Calls
+38%
Calls tagged to treatment intent and new-patient quality.
Top-3 Local Positions
+24%
Growth in priority treatment terms across target ZIP clusters.
New Patient Bookings
+19%
Month-over-month lift after local intent realignment.
“The traffic is better, but more importantly, the calls are from the right patients.”
Practice Administrator - DFW Dental Group