Challenge
The business had inconsistent GBP categories and uneven city-level relevance signals across service pages.
Strategy
Standardize profile architecture, rebuild city intent pages, and align internal links to emergency and high-ticket queries.
Execution
- Resolved profile and category drift across primary service areas.
- Published service-area pages with unique local context and conversion-focused CTAs.
- Refreshed on-page schema and stitched supporting pages through a tighter internal link graph.
Results
The account moved from fragmented local visibility to stable top-of-pack coverage on priority terms.
Map-Pack Impressions
+62%
Measured across top 12 service-area keyword groups.
Qualified Calls
+31%
From organic and GBP combined call actions.
Cost Per Lead
-27%
As organic share replaced paid-click dependence.
“We finally understood which cities we were invisible in and what to fix first.”
Operations Director - Regional Plumbing Group